ruud. was founded in 2024 by three friends, Kelvin Le, Tommy Nguyen, and Louis Pham who live across Asia and Australia.

With their respective backgrounds in clothing manufacturing, e-commerce, and luxury goods sourcing, they decided to combine their skills.

ruud. strives to get you access to the most sought after items in luxury goods, streetwear, and collectibles from all across the world. Most that generally cannot be attained through traditional retailers.

Every item goes through a multi-step authentication process that involves several verified sourcing parties, and finally through our team before we release them to you.